RALEIGH, NC –
JUNE 24, 2004 – Cooper Hand Tools now offers
Wiss® brand aviation snips in “try-me” packaging
which allows consumers to feel the new thicker cushion grips
and better examine other product features.
The packaging, which now features Cooper Hand
Tools’ premium-grade Pro Series designation, further
enhances consumer appeal with new graphics highlighting key
features and benefits, including long spring and pivot bolt
life and the new thicker grips.
The new packaged products cover the same footprint
as before and are offered in the same shelf and case pack
sizes. There are no changes in item numbers or UPC codes.
Shipments of Pro Series carded products are occurring as a
running changeover.
Wiss Pro Series aviation snips, which are manufactured
in the USA, feature a patented clutch pivot, fast and easy
blade adjustment, and precision “wave” serration
on both blades. They are available through industrial distribution,
hardware stores, home centers, and other outlets including
Internet retailers.
For additional information contact Cooper Hand
Tools Customer Service, Lufkin Road, P.O. Box 728, Apex, NC
27502. Phone 919/362-1670. Web site www.cooperhandtools.com.
Media Contact: Doug Colafella
– Burson-Marsteller
One Gateway Center, Twentieth Floor – Pittsburgh, PA
15222-1433
Phone – 412.394.6618
Fax – 412.394.6610
Email – doug_colafella@marsteller.com
Web Site: www.cooperhandtools.com
(See News Releases section)
Note to media:
Wiss® is a Cooper Hand Tools brand. Cooper Hand Tools,
a division of Cooper Industries, Inc., manufactures and markets
many well-known brands of hand tools, chain, and electronic
soldering products, including Campbell® chain, Crescent®
brand wrenches and pliers, Lufkin® measuring tools, Nicholson®
files and saws, Plumb® hammers, H.K. Porter® bolt
cutters, Weller® soldering products, and Wiss® snips.
Headquartered in Raleigh, North Carolina, Cooper Hand Tools
has manufacturing facilities in six domestic and seven international
locations, and has approximately 4,000 employees worldwide.
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